"Digging out data on this from ads manager itself would have been arduous and time-consuming so Motion was incredible for being able to quickly build a report that clearly showed how each variant was performing based on around £5k of testing budget"
Background
Working with a luxury goods subscription product, Motion user Gil wanted to determine which copy for three identical offers would work best: "£15 First Box", "50% Off", and "First Box Half Price".
Digging this data from Ads Manager would have been arduous (particularly given the current reporting and attribution issues), so he leveraged a Motion report to compare how each variant performed next to each other.
After setting up clear and consistent naming conventions, Motion did the rest. Although the £15 offer did best initially, by the end the 'Half Price' was much closer in CPA and both way outperformed the 50% Off. Based on this, the business focused on iterating creative for the two most successful offers and saved any further spend being wasted on the underperforming 50% offer.
How it's done
- Append landing page identifiers to your Naming Convention
- Create a new Comparative Analysis Report
- Create compare groups based on your naming convention (50off, Halfoff, 15dollar etc)
- (Optional) Add a global filter to isolate results by funnel stage
Once built, follow results over time to compare how your different offers perform against each other!