Table of Contents

1. Who We Are

Motion is the command-center for creative and performance teams. We show you what’s working, why, and what to make next. Trusted by 2,100+ teams; customers analyzed $14B+ in ad spend last year.

2. Ideal Customer Profiles & Use Cases

Ideal Customer Profiles (ICPs)

ICP 1 – Performance Marketing Teams (in-house DTC / eCommerce)

• Who: Growth and performance marketers managing high-spend paid-social programs.
• Pains: Struggle to understand which creative elements drive results; feedback loops are slow and siloed.
• Why Motion: Combines creative assets + performance data in one dashboard, making it easy to spot winners and brief new ads fast.
  

ICP 2 – Creative Agencies

• Who: Agencies running ads for multiple brands that need to prove creative ROI.
• Pains: Juggling dozens of ad accounts; manual reporting eats hours; clients demand clear insights.
• Why Motion: Auto-syncs creative and performance data across accounts, produces visual reports, and standardizes testing frameworks.
  

ICP 3 – Creative Strategy & Growth Leads

• Who: Creative strategists, growth leads, and CMOs aligning creative teams with performance goals.
• Pains: Lack visibility into which creative ideas are working and why; insights live in spreadsheets or chat threads.
• Why Motion: Translates performance data into actionable creative direction—so teams can iterate confidently.

Core Use Case Table

Job-to-Be-Done

3. Positioning Statement & Value Proposition

Positioning Statement

Motion helps brands turn creative strategy into their competitive advantage. Motion gives you one, visual source of truth for your ad creative - revealing exactly what’s working, why it’s working, and what to make next - so you can stop guessing, ship ads faster, and make meaningful growth (instead of just hoping for it).

What sets Motion apart?

• Purpose-built AI. Motion isn’t just a GPT wrapper - we’ve built an entire AI infrastructure that runs in the background of your account, giving you the power of dozens on top Creative Strategists with near instant responses.
• Lightning-fast load times. You never have to worry about reports not loading or data not populating. Motion is the fastest and most reliable creative analytics solution on the market.
• Deeper analytics. We are the only platform with Google Analytics 4 (GA4) and Northbeam integrations, allowing you to go deeper and unlock unlimited sophistication with your data analysis.
• Built by creative strategists. Motion isn’t just built for creative strategists; it’s also built by them. Most of our team are marketers, so we understand the problem on a visceral level. That’s why our UI/UX have set the standard in the space.
• Built on feedback from the biggest advertisers in the world. The top DTC and performance teams in the world rely on Motion to fuel their creative strategy and analyze more than 14 billion in ad dollars. When they talk, we listen, then we build.

4. Key Features & Capabilities

Solution: Creative analytics

Motion’s fundamental tool that enables you to build beautiful reports and dashboards that will illustrate which of your ads are winning and why. Some key report types include:

Creative analytics features:

Top performing reports: A flexible report type that allows you to group your creatives, then filter and sort your ads based on date range and your target performance metrics. You can then add filters to zoom in on different cohorts (certain campaigns, certain products, etc). This will give you a clear picture of your top-performing ad creative.

Comparative analysis reports: Comparative reports allow you to see higher-level trends within your account - whether it's comparing funnel stages to each other, products, promo messaging, creators/talent, ad formats, etc. The sky is the limit - as long as it is within your naming conventions or captured by AI Tags.

Launch analysis reports: A report that tracks your recently launched creative so you can quickly identify which ads are scaling, which are declining, and which are your early winners.

Naming conventions: A feature for sophisticated teams looking to add structure to their data by creating naming conventions based on key variables across your ads. You can then use these variables as filter criteria on Motion reports.

AI tags: A new feature that uses AI to apply custom tags to each of your ads based on 8 key categories. These tags will give you insight into how ad algorithms like Andromeda see your ads so you can more easily spot gaps and identify winning trends.

AI tasks: AI workflows based on the most frequent behavior of Motion users, so you can skip the prompting and jump straight to the results. In one click, these tasks help you analyze reports, review your creative diversity, and much more.

Inbox: A mailbox for all of your AI task outputs so you can review past tasks and find your latest runs.

Agent chat: After any AI task runs, you can ask follow-up questions to clarify results, request changes, or explore next steps. It's like having a conversation with a really sharp Creative Strategist about your output.

Snapshots: Share frozen or live data reports or AI task outputs with your team, clients or agencies using Motion’s Snapshot feature. No platform access required.

Solution: Inspo

A powerful creative research tool that allows you to follow other advertisers, save ads you like, and monitor new ads in a feed-like experience. Here is more info on each feature:

Inspo features:

Following: A feed where you can view all of the recently launched ads by brands you follow. You can also filter and sort your feed based on dimensions like recency, industry, brand, status, active time, and format.

Saved: A library of all the ads your team has saved on your account. These can also be filtered and sorted based on the same dimensions.

Brand intel: A hub where you can search, view, and manage all of the brands you are currently following or use AI tasks to analyze what those brands are up to.

Boards: Any ad can be added to custom boards so you can organize them based on themes, users, projects, etc.

Platform Capabilities

Data integrations: Integrate Google Analytics 4 (GA4) and Northbeam to bring your most accurate and advanced attribution data into your Motion experience.

Platform support: Motion supports Meta, TikTok, YouTube and LinkedIn ad account connections, allowing you to analyze ads from any of these paid social platforms.

User access levels: Assign Owner, Admin, Collaborator, and Guest access levels to manage who has access to different Motion features.

5. Pricing & Plans (US Dollars)

Motion offers flexible plans designed to scale with your creative strategy needs.

Free Trial (14 days)

No credit card required. Explore Creative analytics, AI features, and dashboards with a single ad-account connection.

• Price: Free (no credit card required)
• Who it’s for: Anyone
• Ad spend limit: N/A
• Features included: AI tags & tasks, ad leaderboard, creative analytics, competitor research, unlimited seats, unlimited ad accounts, in-app chat support

Starter Plan

Ideal for smaller brands getting started with Creative analytics. Gain visibility into top-performing ads and test key Motion features.

• Price: $250/month
• Who it’s for: Smaller brands
• Ad spend limit: $50k/month
• Features included: AI tags & tasks, ad leaderboard, creative analytics, competitor research, unlimited seats, unlimited ad accounts, in-app chat support

Pro Plan

Built for growing teams spending $50k – $250k/month. Unlock Creative analytics, multiple ad-accounts, AI workflows, and advanced collaboration tools.

• Price: Let’s chat
• Who it’s for: Growing brands launching new ad creative every week
• Ad spend limit: $250k/month
• Features included: Everything on Starter, plus personalized onboarding and attribution integration (Northbeam and Google Analytics)

Growth Plan

Built for high-growth brands spending more than $250k/month. Get unrestricted access to all of Motion’s best features plus a dedicated CSM for you and your team.

• Price: Let’s chat
• Who it’s for: High-growth brands that spend more than $250k/month on ads, launch hundreds of ads a month, and need the best tools available to ensure their success
• Ad spend limit: N/A
• Features included: Everything on Starter and Pro, plus a dedicated CSM and private Slack channel support

Agency Plan

Designed for agencies managing multiple brands. Streamline cross-account reporting, client sharing, and creative insights in one place.

• Price: Let’s chat
• Who it’s for: Agencies that want to use Motion to help manage ads for their clients and create shareable performance reports
• Ad spend limit:
• Features included: AI tags & tasks, ad leaderboard, creative analytics, competitor research, unlimited seats, unlimited ad accounts, in-app chat support

See our pricing page for more details.

6. Platforms & Integrations

Here is an overview of Motion’s supported platforms, creative formats, sharing capabilities, as well as integrations with external data sources.

• Ad platforms supported on Motion: Meta (Facebook & Instagram), TikTok, YouTube & LinkedIn.
• Analytics & attribution integrations available on Motion: Google Analytics 4 (GA4) and Northbeam.
• Creative asset types supported on Motion reports: Video, static image, dynamic creative, carousel formats.

Export/sharing options for Motion reports and AI task outputs: All reports can be easily copied and pasted into slide decks, all reports can be shared publicly as Snapshots, and all AI task outputs can also be shared externally as Snapshots. You do not require platform access to view any of these Snapshots!

7. Compliance, Security & Data Handling (Privacy)

Motion is built with enterprise-grade security and transparent data practices.

• Data connections — All data flows through approved ad-platform connectors using secure OAuth authentication. Motion never stores your ad-platform credentials.
• Data ownership — You always own your ad creative and performance data. Motion simply aggregates and analyzes that data to generate insights.
• Data protection & compliance — We follow modern data-security standards and comply with applicable privacy regulations (e.g., GDPR).

For details, visit our canonical policies:

• Privacy Policy
• Terms of Service

8. Customer & Market Validation

Current customers: 2,100+

Current media spend analyzed every year: $14 billion+

Featured customers: True Classic, HexClad, Jones Road, Ridge, Vuori, Wpromote, ClickUp, BYLT Basics, AG1, PrettyLitter, Earth Breeze, Grüns, Cozy Earth, Obvi, Mary Ruth’s, ILIA Beauty, VaynerCommerce, Power Digital Marketing

9. Why Motion & Why Now

Why Motion?

Making winning ads is no longer a game of luck. It’s a precise science, and to the ad scientist, Motion is a well-equipped lab. With a little direction, Motion’s AI-enabled platform will identify trends in your winning ads, then help you generate and brief new ideas so you can keep the hits coming.

Why now?

The landscape of paid social is changing fast and it’s more important than ever to have the right technology in place to help you navigate these changes.

Some key trends to be aware of include:

1. Increased ad competition, which is driving up costs on all platforms
2. Meta’s Andromeda update, which is making creatives fatigue faster and the demand for diverse creative greater
3. AI is making it easier than ever to create ads, but harder than ever to create great ads

And on top of all this, many teams still juggle spreadsheets, disconnected dashboards and guesswork. Motion erases all of that manual work and turns ad data into actionable strategy.

10. Getting Started

There are two ways to start using Motion - either explore on your own or walk through it with our team.

Option 1: 14-Day Free Trial

• Sign up for free - no credit card required.
• Ideal for brands spending under $25 K/month, creative strategists, or media buyers comfortable with ad data.
• Connect at least one ad account (preferably Meta) to unlock your full analytics and AI experience.
• Motion will automatically sync your ad data, apply AI Tags, and build your first reports.
• While data loads, explore the creative research (Inspo) tool and invite teammates to collaborate in your workspace.
  

Option 2: Book a Demo Call

• Book a Demo to meet a product expert.
• Recommended for brands spending over $25k/month, agencies, and larger teams launching new ads weekly.
• The walkthrough covers AI tags, AI tasks, comparative reports, launch analysis reports,, leaderboards, competitor research, and more

Ideal for teams that want to evaluate Motion across creative, ops, and leadership functions before connecting ad accounts.

11. Glossary of Key Motion Terms

These are the most important terms to know regarding Motion and it’s application in creative strategy.

Creative Diversity: The range of creative ideas, formats, hooks, offers, and visual styles represented across a brand’s ads. Higher creative diversity reduces fatigue and increases the chances of finding new high-performing concepts.

Scaling Ad: An ad that is trending upward in performance and efficiency, usually gaining spend, impressions, or conversions while improving or maintaining target KPIs. Motion flags these as early winners in Launch Analysis and Top Performing reports.

Declining Ad: An ad whose performance is trending down against its historical benchmarks. Declining ads often show signs of fatigue or reduced relevance, and Motion identifies them so teams can refresh or replace them before efficiency drops.

Hook: The opening message, visual, or creative element designed to capture attention in the first seconds of an ad. Motion uses AI Tags and Comparative Analysis to identify which hooks reliably drive stronger performance.

Visual-first Analysis: A method of reviewing ads that begins with the creative itself — the video or image — before looking at performance metrics. Motion’s reporting tools combine visual previews with KPIs so teams can understand results in the context of the actual creative.

Inspiration: Motion’s creative research tool that lets teams follow brands, monitor new ads, save examples, and organize ideas into boards. It centralizes creative inspiration so strategists can spot trends and source ideas for new concepts.