How to Stop a Scroll in 3 Seconds
+ 50 examples of how to create thumbstopping video ads
Made with insights from creative master Nick Shackelford, How to Stop a Scroll in 3 Seconds covers the most important things you’ll need to know about creating (and iterating upon) thumbstopping video intros that capture attention.
Featuring thumbstop examples from top brands and agencies like:
In this guide, you will learn about:
- Connecting with your target audience in the first 3 seconds
- Capturing attention through a “hook”
- The three key elements of the best thumbstops
- The KPIs you should care about
- Passing your learnings off to later stages of the funnel
- Boosting engagement metrics
- Deciding on "winners"
- Leveraging learnings to strengthen full-funnel performance
