Facebook creatives & building a successful team
Paid social expert, Kyra Richards has advised over $500M in ad spend, and specializes in driving sustainable growth for D2C ecommerce brands. She shares her top learnings, tips, and advice in this discussion with Motion’s Head of Creative Strategy, Evan Lee.
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At Facebook, Kyra advised over 70 brands and worked closely with the in-house performance creative team to develop vertical-wide best practices for building profitable, on-brand ads for eCommerce advertisers.
She has worked across several industries with an emphasis on apparel, beauty, and health and wellness, including brands like Rhoback, Vineyard Vines, and FENTY Beauty. She also talks about fostering a supportive, people-first culture, and building a motivated marketing team.
“When a creative understands data, it is so powerful. They have different perspectives, their creatives brains work in a different way fundamentally. When they can access metrics like a thumbstop rate or a conversion rate, that data becomes a story.”
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