How to make high-production ads that actually convert
Fraser Cottrell has generated millions in revenue for brands like Solawave, Paw Buddy, and The Protein Works, producing in-studio ads. Catch this session to see Fraser’s creative workflow for high-production ads, how he vets creators, when he uses AI for studio productions, and a lot more.
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Fraser is going deep into the details of ad production.
You'll learn his unique modular approach.
"Every ad we create is made with blocks—hook, problem, solution, product benefit, social proof, and CTAs. We then mix up these blocks to generate new creatives," says Fraser.
You'll learn the specific metrics he uses to iterate.
"We mix blocks with the highest ratings from different tests and creative metrics to build new winning combos."
And see how his team executes their creative workflow for high-production ads.
"Every brand's ad account must have a diverse mix of every style of creative such as videos, lifestyle shoots, and static ads."
“Every brand's ad account must have a diverse mix of every style of creative such as videos, lifestyle shoots, and static ads.”
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